Viral Marketing

“Marketing phenomenon that facilitates people to impart a marketing message.”

Viral marketing is advertising techniques which are intended to persuade the Websites or users to convey a marketing message and spread it "like a virus", thereby to generate a potential growth. This involves the distribution of messages from person-to-person without any involvement of the originator. This sort of campaign is easy for the people to spread the word about their product and services. Hence, Viral online marketing has become a tendency for all the internet entrepreneurs.

Viral marketing may elevate the sales and if not, than it can help you brand as a byproduct. It cost nothing and are easy on resource and time. Your Business can contact more than one person, who in turn will carry the message forward and as a result, more and more people are going to come in touch and this will than form a chain which will keep on prolonging and make your Business run in a brisk.

The network effect plays a great role in this. Good examples of viral marketing are the free email services available on the Internet. Hotmail is widely cited example of a viral marketing. Another great example of an effective viral marketing campaign is Google's gmail. It is a free email service that can only be signed up for by invitation only. The only way you can receive an invitation is by another user. You can make use of the Articles; Ezine and Newspapers; Podcast, stand-alone eBooks and whitepapers as a viral marketing tool. Than apart from this, Flash games, PowerPoint (brr) presentations, amusing images, jokes etc. can also be forwarded on via email.