Illustrations

The aim of an illustration is to make a story, poem or piece of textual information clear by giving a visual illustration of something portrayed in the text. Illustrations are good means to stir up the particular mood and in representing an idea. It works in concert with the headline to pull the readers towards the advertisement.

Your illustrations should drive people to the content of your page and stimulate them to read on and click on to the further pages. Here are few guiding principle for using the illustrations.

Guideline for Using Illustrations--             
For this reason, you should leave a copyright symbol with your name or the name of your company beside each of your illustrations.                

• Large illustrations give a higher visual impact than small ones. So make use of big ones rather than small ones.

• Apply appropriate colors in your Web illustrations. If you are employing solid color in your illustration than use only the standard 216 colors found in a typical Web palette. These are the colors that will turn up the same on all types of computers and Web browsers.

• Keep the lines in your illustrations thicker as it will be easier for the audience to see the detail of your illustration more evidently.

• Your illustration should be downloaded without any delay. Ensure your illustrations at a smaller file size; by decreasing the quantity of colors or make them occupy little amount of space on your screen.

• Your illustrations should be well turned-out that it holds the attention of your visitors. Allow for some breathing room to your images and in between of the images too.

• Your illustrations must compliment the message of your text and be applicable to the web page content. Your visitors should first come across at your illustration and than after having the glance of it, they should be already left with an idea of what they are about to read.

• Keep your illustrations in the appropriate file format. Illustrations with solid colors and lines are required to look sharp, hence should be saved as GIF files whereas Illustrations with gradients or blends should be put down as JPEG files.

• Illegal use on online is quite common, hence you should take the utmost care of your illustrations.