| HTML is an acronym for HyperText Markup Language. HTML is a series of tags. With HTML code and World Wide Web, you can bring text, pictures, sounds, and links together in one place.
HTML code is the major language of the Internet's World Wide Web. Web site pages are written in a HTML code. HTML codes can be written in upper or lower case, they are enclosed in brackets “<>”. The ending tag differs from the beginning tag: it contains a / (forward slash as the first character within the brackets) to indicate the closing of the tag. Hence, memorize this thing of putting < and > around the letter to begin that command, and </> around the letter to tell the HTML to stop applying the command.
If your HTML code contains errors or if you forgot to close some tags, than search engines is going to overlook the whole content of that page. And as a result, you are not going to have high ranking in the pages of a search engine. Valid HTML code makes it easier for search engine spiders to catalog your site, thereby avoiding you to commit an elementary mistake.
Luckily, there are free services that let you to verify and fix the validity of your HTML code. The search engine optimization community's HTML validator is the W3C HTML Validator. It is the service that checks HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards. |