Catalogues

A catalogue comprises list of items which are arranged systematically with a specific numbering scheme on the way to promote a company’s products and services. Actually catalogue is a graphic piece that encloses series of products and/or services’ images of the company. Through such means of entrepreneurial advertisement, companies come across the prospective clients.

In catalogues, detail presentation of a particular product is given, such as about the product’s main functions, material characteristics, physical appearance, pertinent technique specifications and about all the corresponding clarifications regarding the product. Than comes the fundamental features, different uses or functions, advantages of its application to a specific discipline, conveniences, technique specifications and contracting conditions of the services.

Apart from company’s product and services information, gist of company’s information is also provided in the catalogues. Introducing your company by means of catalogue is a good land of opportunity. You can place snapshots, address, can give out the brief introduction of workforce, than can give out company’s characteristics, objectives and dreams and source of contact, such as: phone number, company’s websites, and email address.    

Catalogues must be selected accordingly. As in: Long & elaborated designed catalogue for the description of company’s product and services, whereas simple catalogue should be formulated for those which does not entail the need to give the introduction of the company and just have to exhibit the monthly offers. Complex and pricey catalogues are not for those who want to just present the monthly offers. Hence, it’s very important that you must know for what presentation which catalogue is appropriate.

Some specific types of catalogues are: Library catalogue (books and other media), Union catalogue, Course catalogue (course curriculum), Collection catalogue (museum, archive), Exhibition catalogue (art), Auction catalogue (auctions), Catalogue numbering systems for single records (gramophone records), Stamp catalog (postage stamps), Database catalogue (computer science) and Catalogue raisonné (list of artworks).

In science: Astronomical catalogue (astronomical objects), Star catalogue (stars), Flora (plants or vegetation), Herbal (medicinal plants) and Pharmacopoeia (medication). And in merchandising: Mail-order catalogue, Online catalogue, Parts catalogue and Trade literature.