|  There are several ways to promote your Web site online. The three key areas where you can do your endorsement are: Search Engines, Banner Advertisements and Link Exchange. Banner Ad is a form of advertising on the World Wide Web. The purpose of Banner is to produce clicks and magnetize visitors to your site. Hence, the placement of banner ads is an excellent way to brand your Company and to augment your sales accordingly.
Banner advertisement is a well-accepted form of Internet advertising. A banner advertisement, as its name imply, is a banner-shaped. (To be precise, it is in a rectangular shape). Many banner advertisements sport mesmerizing animations, so as to maximize their presence. Typically, graphics and text are exercised in a banner advertisement, and hyperlinked to the URL of the advertiser's website. Banners are in general animated GIF images. The normal size of Web Banner is: 468×60 pixels.
Usually, a Banner advertisement is exhibited on the top of a Web page. The web banner is flaunted when a web page that references the banner is loaded into a web browser. This event is called as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This is termed as a "click through".
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